ABN Radio chooses TfM as Traffic Information Supplier
London’s Afropolitan station, ABN Radio has appointed travel information provider Travel for Media (TfM) as its traffic and travel news supplier.
TfM is providing the London-wide DAB station with its a dashboard of public and private road source data, as well as live public transport information and embedded Tweets. The service also includes a feed of data for websites and key national incidents needed by online listeners. ABN Radio will get the service in return for brand credits in each report.
“We had a choice of suppliers for traffic information, and decided TfM was the right choice because of its service and commercial deal,” explains Daniel Dadson, Operations Manager at ABN. “The dashboard is full of information and very simple to use, and not having to hand over airtime or cash was a big factor too.”
“ABN is a great station with a fantastic, inclusive purpose,” said Paul Hutton, TfM’s Operations Director. “We’re delighted to sign our first London-wide station and along with other stations we’re bringing online, shows our business really is going in the right direction.”
About ABN Radio
ABN Radio UK has been created to bridge the gap between the ethnic and main stream broadcasting and in doing so, to reflect the interest and aspirations of the African-Caribbean, British and European communities. To make this possible ABN Radio UK has put emphasis on quality through the style and contents of its programming to reflect strong family values. ABN Radio aims to demonstrate empathy towards the ethnic audience group through its choice of programmes and programme makers.
For further information on TfM's services, please contact us.