That's TV Introduces Live Traffic Service using TfM
Travel information provider Travel for Media (TfM) is continuing its broadcasting expansion by providing a traffic and travel information service to the That’s TV group of five local TV stations now broadcasting on Freeview channel 7.
TfM is providing a data feed of public and private road source data, as well as live public transport for use on screen and on the That’s TV station websites. Traffic information app services are being developed for early next year. TfMm has also secured the contract to extend its service to the six new local TV stations which That’s TV is launching in 2017.
That’s TV will get the service in return for brand credits in each report and online.
“Local TV survives on local programming and information,” said That’s TV CEO Daniel Cass, “and the flexibility of TfM’s information provision means we can provide live, up-to-the-minute information to our viewers whenever they need it on our unique sidebar service. In TfM’s owners Paul Hutton and Nick Simmons, I we know I’m that we’re working with the two most-qualified experts in traffic information in the country and look forward to building fantastic services.”
TfM’s Operations Director Paul Hutton added, “traffic and travel on TV has traditionally suffered with a restriction on the amount of local programming available at times when people need the information, but as Local TV takes off we can really start to make it go-to content for viewers. Daniel Cass and his team are such enthusiasts for local TV and Nick and I look forward to growing our service as they grow the medium.”
Travel for Media already supplies traffic information to Radioplayer’s innovative in-car hybrid radio solution and begin serving the Anglian Radio group in January.
About That’s TV
That’s TV is the UK’s largest operator of local TV licences, coveringlocal TV operator, holding the licences to broadcast in Berkshire, Cambridge, Carlisle, Hampshire, Lancashire, Greater Manchester, Oxfordshire and Aylesbury, Salisbury, Solent, and Surrey and York. That’s TV channels broadcast on Freeview Channel 7.